HOW TO FORGE A DEEPER CONNECTION WITH A NEW TARGET AUDIENCE?
PENN MUTUAL LIFE INSURANCE COMPANY DID. SO THEY FOUND ARCHER.
Live event support
Following a year of social success, we took our partnership a step further by providing on-the-ground support for their rugby tournaments. Archer employees attended each weekend game of The Penn Mutual Collegiate Rugby Championship, and took the lead on photography, social content creation, and fan engagement.
Our team got a head start on the challenge with our social contests, which generated fan photo submissions and UGC that, coupled with our own onsite event photography, gradually built a library of evergreen imagery. We also developed strategies for ongoing content creation, such as a Facebook Live stream, day-of player interviews, and additional videos that would drive viewers to the microsite.