Ideas

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Our Ideas

The Archer Blog

We have some thoughts. Here’s where we share them. The Archer Blog is the home of our best thinking on the trends, challenges, and tech that constitute digital media’s cutting edge. Come for the hot takes. Stay for the cool wit.

Technology
Bot E. Crocker

What better way to celebrate the holidays than to give the gift of new food recipes? To do just that, we trained our very own AI to generate scrumptious new recipes that no human has ever dreamed of.

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Technology
Augmented reality and the future of financial services

Financial services has been slow to embrace AR, but the opportunity has grown too meaningful to ignore.

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Business Analysis
How retailers can compete in the age of Amazon

In the age of Amazon the notion of competing online with global players can seem daunting to even a mid-size retailer, so many cede the space entirely. This is a mistake.

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Social Media
Eight ways to win with Instagram Stories

Whether you’re a small business or a large corporation, Instagram Stories can be a strategic and creative way to engage your community.

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Experience Design
Practical Design Thinking

Design doesn’t – and can’t – exist in a vacuum. Today’s projects are dynamic. They include a lot of moving parts and require even more teamwork.

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Media & Analytics
The Art of a Media Plan: Direct Buys in a Programmatic World

When programmatic advertising emerged in the late 2000’s, marketers and digital advertising professionals jumped to take advantage. Everything worked seamlessly. Almost.

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Project Management
Resourcing at Archer, Part 1: Generating the weekly resource report

This three-part series will outline the holistic process we’ve set around resourcing, in the hope readers will find insights they can put to good use in their own workplaces.

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Technology
How Archer trained an AI to produce magical AR sky effects

As an Innovation Labs challenge, we researched what it would take to create a Snapchat-like filter that replaces skies in images with rainbow skies.

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Technology
Trust the Process: What to do when the standards don’t fit

“Process” has developed an unfair reputation in certain agency quarters. This is largely a problem of perception. Processes that work well often go unnoticed and unremarked upon, while those that fall short earn our ire.

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Technology
Using Unsupervised Learning to Enhance Image Recognition

As an experiment using image recognition AI, we wanted to see if we could detect a specific logo and provide a pixel-level map of squares that contain it.

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Client Services
Truth to Digital

Many digital agencies, in their fervor to grow, or maximize profits, subcontract when they land business they’re too small, too busy, or not sufficiently specialized to accommodate….These deep, and deeply unaccountable, chains of work are predominating in the industry.

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Experience Design
Digital Banking Puts You Closer to Your Cash

The financial services industry has been transformed by digital innovations that have altered the relationship between customers and their banks.

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Technology
How VR Enhanced Our Design Process

At Archer Innovations, we’re constantly looking for opportunities to apply the latest technologies — such as augmented and virtual reality — to business problems.

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Social Media
The Truth About Vero: A Marketer’s Manifesto

While Vero's long-range prospects are murky - it suffers from a buggy beta, a founder with a pockmarked ethical track record, and a murderer's row of competitors who are quick to coopt whatever promising thing the new kid dreamt up - its meteoric rise suggests a lesson for digital marketers that's crystal clear.

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Media & Analytics
Better Digital Analytics requires Goals, not Resolutions

One thing that separates people who actually manage to make a major change to their lifestyle, or even the way they conduct business, is that they set and work toward specific rather than directional goals.

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Business Analysis
The Four Habits of Highly Effective Business Analysts

Business analysts are really important - a savvy analyst adds significant value. There are four primary areas where this value expresses itself: efficiency, communication, project focus, and vision.

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Project Management
Five Rules for Better Project Management

These principles of sound project management can help every project run more smoothly, finish on time, and achieve the ultimate goal—making our clients ridiculously happy.

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Technology
Getting Out of Tech Debt

Our primary goals for the most recent redesign were to tidy it up and make it more maintenance-friendly than the previous version, while minimizing tech debt...

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Technology
Investing in a CMS? Here are the four big questions to ask

Selecting the right system is pivotal. To ensure you find the best solution for your organization, you should ask yourself the following questions... Read more

Social Media
4 Reasons Why Your Social Strategy Needs Measurement

Social strategy and analytics shouldn’t be separated—they must go hand-in-hand. Before any idea is brainstormed, concept is pitched, or content is created, data should be analyzed and used to inform any next steps. Read more

Experience Design
8 Tips for a Better Portfolio

In the competitive creative industry, a well-designed portfolio is crucial. Archer Exec. Creative Director Mike Mayton draws from his decade plus of design and interview experience to share some advice that will help you build a portfolio that stands apart.

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Technology
Understanding Artificial Intelligence (AI)

The ultimate goal of AI is the creation of a general intelligence that can be trained on a variety of tasks and use past experience to identify new problems and create new solutions.

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Social Media
5 Tips for Your Social Media Strategy

Each day, a new trend, platform update or current event could pop up and a brand must quickly and strategically decide if and how to act accordingly.

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Archer Quarterly
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