let's have a think
The Archer Blog
We have some thoughts. Here’s where we share them. The Archer Blog is the home of our best thinking on the trends, challenges, and tech that constitute digital media’s cutting edge. Come for the hot takes. Stay for the cool wit.
Media & Analytics
It’s a Browser Block Party, and not everyone’s invited
Third-party cookies are a large component of how digital advertising – specifically programmatic – decides if and when users are served ads. They’re an essential tool in a digital marketer's toolkit. And they could be going away.Read more
The Elegance of Personalization
Among the thorniest problems posed by mass marketing and economic modernity — at least from the vantage of marketers themselves — is overchoice.Read more
Using Customer Data Transparently
We’ve officially entered a period of heightened awareness of targeting practices and concern for data privacy. This isn’t necessarily bad news for marketers, though.Read more
Creeping Toward Smarter Social Personalization
Because personalized content is so effective, some brands have begun using the tactic carelessly. When you have a hammer, everything looks like a nail.Read more
A Brief History of Color
When you can access, say, 200 versions of orange in a millisecond, it’s easy to overlook the wild, wonderful adventure that produced them.
The truth, though, is that colors aren’t just a gift from the natural world. They had to be discovered. And in many cases, invented.
Consider the case of blue.Read more
6 Ways AI is Changing Design
AI is poised to have a major impact on design, and it’s one we welcome here at Archer.
AI technologies will be integrated into the tools artists and designers use daily to speed up labor intensive tasks and to help unleash artists’ creativity in new ways. Here’s a glance at a few areas where AI can, and in some instances already is, bolstering our design capabilities.Read more
We hacked our TVs. Here’s how.
Archers use our office Chromecasts to play videos and music. This is great! What was not so great, however, was that after using the TVs, we were doing a less than stellar job remembering to turn back to the digital signage channel.
So we devised a solution: We came up with a hack to return the TV to the digital signage channel automatically using cheap, off the shelf hardware.Read more
Collaboration by Design
We’re smarter when we work together.Read more
Bot E. Crocker
What better way to celebrate the holidays than to give the gift of new food recipes? To do just that, we trained our very own AI to generate scrumptious new recipes that no human has ever dreamed of.Read more
Augmented reality and the future of financial services
Financial services has been slow to embrace AR, but the opportunity has grown too meaningful to ignore.Read more
Eight ways to win with Instagram Stories
Whether you’re a small business or a large corporation, Instagram Stories can be a strategic and creative way to engage your community.Read more
Practical Design Thinking
Design doesn’t – and can’t – exist in a vacuum. Today’s projects are dynamic. They include a lot of moving parts and require even more teamwork.Read more
Media & Analytics
The Art of a Media Plan: Direct Buys in a Programmatic World
When programmatic advertising emerged in the late 2000’s, marketers and digital advertising professionals jumped to take advantage. Everything worked seamlessly. Almost.Read more
Resourcing at Archer, Part 1: Generating the weekly resource report
This three-part series will outline the holistic process we’ve set around resourcing, in the hope readers will find insights they can put to good use in their own workplaces.Read more
How Archer trained an AI to produce magical AR sky effects
As an Innovation Labs challenge, we researched what it would take to create a Snapchat-like filter that replaces skies in images with rainbow skies.Read more
Trust the Process: What to do when the standards don’t fit
“Process” has developed an unfair reputation in certain agency quarters. This is largely a problem of perception. Processes that work well often go unnoticed and unremarked upon, while those that fall short earn our ire.Read more
Using Unsupervised Learning to Enhance Image Recognition
As an experiment using image recognition AI, we wanted to see if we could detect a specific logo and provide a pixel-level map of squares that contain it.Read more
Truth to Digital
Many digital agencies, in their fervor to grow, or maximize profits, subcontract when they land business they’re too small, too busy, or not sufficiently specialized to accommodate….These deep, and deeply unaccountable, chains of work are predominating in the industry.Read more
Digital Banking Puts You Closer to Your Cash
The financial services industry has been transformed by digital innovations that have altered the relationship between customers and their banks.Read more
How VR Enhanced Our Design Process
At Archer Innovations, we’re constantly looking for opportunities to apply the latest technologies — such as augmented and virtual reality — to business problems.Read more
The Truth About Vero: A Marketer’s Manifesto
While Vero's long-range prospects are murky - it suffers from a buggy beta, a founder with a pockmarked ethical track record, and a murderer's row of competitors who are quick to coopt whatever promising thing the new kid dreamt up - its meteoric rise suggests a lesson for digital marketers that's crystal clear.Read more
Media & Analytics
Better Digital Analytics requires Goals, not Resolutions
One thing that separates people who actually manage to make a major change to their lifestyle, or even the way they conduct business, is that they set and work toward specific rather than directional goals.Read more
The Four Habits of Highly Effective Business Analysts
Business analysts are really important - a savvy analyst adds significant value. There are four primary areas where this value expresses itself: efficiency, communication, project focus, and vision.Read more
Five Rules for Better Project Management
These principles of sound project management can help every project run more smoothly, finish on time, and achieve the ultimate goal—making our clients ridiculously happy.Read more
Getting Out of Tech Debt
Our primary goals for the most recent redesign were to tidy it up and make it more maintenance-friendly than the previous version, while minimizing tech debt...Read more
Selecting the right system is pivotal. To ensure you find the best solution for your organization, you should ask yourself the following questions...
Investing in a CMS? Here are the four big questions to ask
Social strategy and analytics shouldn’t be separated—they must go hand-in-hand. Before any idea is brainstormed, concept is pitched, or content is created, data should be analyzed and used to inform any next steps.
4 Reasons Why Your Social Strategy Needs Measurement
8 Tips for a Better Portfolio
In the competitive creative industry, a well-designed portfolio is crucial. Archer Exec. Creative Director Mike Mayton draws from his decade plus of design and interview experience to share some advice that will help you build a portfolio that stands apart.Read more
Understanding Artificial Intelligence (AI)
The ultimate goal of AI is the creation of a general intelligence that can be trained on a variety of tasks and use past experience to identify new problems and create new solutions.Read more
5 Tips for Your Social Media Strategy
Each day, a new trend, platform update or current event could pop up and a brand must quickly and strategically decide if and how to act accordingly.Read more
STep INto the lab
Welcome to Archer Innovations
The Archer Innovation Lab is where we experiment today with the tech that will dominate the industry tomorrow.