Best-selling social marketing authors to speak at Archer Group’s Trust Summit

February 10, 2010

Three best-selling authors and social marketing experts will speak in Wilmington on March 18 at a “Trust Summit” sponsored by the Archer Group, the Delaware Valley’s fastest-growing, full-service digital agency.

The three-hour program, designed for business executives interested in learning how social marketing tools like Facebook and Twitter can improve their brands, will feature talks by Mitch Joel, author of “Six Pixels of Separation,” and Chris Brogan and Julien Smith, co-authors of “Trust Agents, Using the Web to Build Influence, Improve Reputation, and Earn Trust.” It begins at 9 a.m. in Theatre N, in the Nemours Building at 11th and Tatnall streets.

In “Six Pixels of Separation,” Joel, a digital marketing guru, describes how smarter entrepreneurs and executives are leveraging digital channels to connect with others, become better community citizens and make successful business moves to increase revenue, awareness and success, all without the support of traditional mass media.

In “Trust Agents,” Brogan and Smith offer advice on the successful use of social media, describing how working for others – linking, encouraging, providing information, teaching, leading, mentoring and helping – strengthens reputations and leads to greater business success.

“This Trust Summit is part of Archer’s ongoing ‘Conversation Series’ where we bring in today’s thought leaders for insightful and interactive conversations. Social marketing is on every marketer’s radar right now, so we thought it would be perfect to bring in these social marketing superstars. I was very excited that Mitch, Chris and Julien accepted our invitation to come to Wilmington,” Mikles said.

Admission to the Trust Summit is $50. The first 200 to register will receive copies of “Six Pixels of Separation” and “Trust Agents.” Register online at http://www.archer-group.com/insights

About The Archer Group
The Archer Group (archer-group.com) is the Delaware Valley’s fastest growing full-service digital agency, offering regional brands a single integrated partner for digital marketing solutions. The unique integration of creative, technical, and user experience professionals enables Archer to create a wide range of offerings that includes: website development, mobile application creation, online advertising, and social media solutions.

Founded in 2003, the Archer Group has received numerous regional and international awards for interactive marketing excellence. It was featured in the 2009 “Philadelphia 100” list of the region’s fastest growing companies and Inc. magazine’s 2008 list of the nation’s fastest growing companies. The company is based in Wilmington, Delaware’s Lower Market Design District (LOMA).