Archer Group goes the distance

February 4, 2010

Half of interactive marketing agency staff trains for 5K

WILMINGTON — Twenty-two team members at the Archer Group, the Wilmington-based interactive marketing firm, have embarked on their own personal fitness challenge, training to run in the Robots 5K on the Wilmington Riverfront on April 3.

They’re taking the lead from their boss, Archer Group CEO Lee Mikles, who ran his first 5K in 2008, and taking advantage of an offer that’s almost too good to refuse.

Archer has partnered with the Delaware Running Company, the Greenville athletics footwear and apparel business, whose owner, Mike Monagle, offers a training program for novice runners called “Couch to 5K.”

The Archer Group is purchasing new running shoes from Delaware Running Company for each of its runners, and Monagle will share his tips with the participants as they get in shape for the race.

“We are fortunate that we are generally a health-conscious group, with no smokers, a few martial arts experts, hikers and climbers in the mix.” Mikles said. “Couch to 5K offers a great opportunity to encourage fitness and to build the camaraderie for which the Archer Group is already well known.”

The Archer Group chose to participate in the Robots 5K, sponsored by First State Robotics Inc., because proceeds from the race support programs that encourage school-age youth to develop interests in engineering, science and technology.

“As an internet marketing business, we think the work of the Archer Group meshes nicely with the objectives of Robots 5K sponsors,” Mikles said.

About The Archer Group

The Archer Group (archer-group.com) is the Delaware Valley’s fastest growing full-service digital agency, offering regional brands a single integrated partner for digital marketing solutions. The unique integration of creative, technical, and user experience professionals enables Archer to create a wide range of offerings that includes: website development, mobile application creation, online advertising, and social media solutions.

Founded in 2003, the Archer Group has received numerous regional and international awards for interactive marketing excellence. It was featured in the 2009 “Philadelphia 100” list of the region’s fastest growing companies and Inc. magazine’s 2008 list of the nation’s fastest growing companies. The company is based in Wilmington, Delaware’s Lower Market Design District (LOMA).