WILMINGTON, Del. — The Archer Group, Delaware’s premier interactive marketing firm, has been awarded contracts to develop a new interactive Web site for Wawa Inc. and to manage online media campaigns for the convenience store chain that has more than 570 locations in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.

The Archer Group will rebuild the components of the current Wawa.com site, which includes a store locator and sections on products, customer relations, careers, branded merchandise and real estate.

“After pursuing an extensive national search for interactive agencies, we were pleasantly surprised to find such a quality agency here in our own backyard. We look forward to working with The Archer Group as we expand Wawa’s presence on the Web,” said Dan Malley, Wawa’s Direct Sales and Marketing Manager.

“We are excited to have The Archer Group manage both our website and online media campaigns. Working closely with our traditional agency, the Richards Group, the team will begin creating a seamless marketing experience for Wawa,” said Lisa Wollan, Head of Consumer Insights and Brand Strategy for Wawa.

“Wawa is a powerful brand, and we intend to make its interactive Web site an even stronger branding vehicle for the company,” said Lee Mikles, CEO of The Archer Group.

About The Archer Group

The Archer Group offers end-to-end internet marketing solutions, from marketing strategy, Web site development, e-mail marketing, search engine marketing and more. The company has been recognized regionally and internationally for outstanding work, receiving 20 awards in the last two years alone. The company helps regional and national clients create more value from their internet and digital marketing efforts. It received a 2007 Superstars in Business award from the Delaware State Chamber of Commerce. For more information, visit http://www.archer-group.com.

About Wawa, Inc.

Wawa, Inc. is a privately held company that began in 1803 as an iron foundry in New Jersey. The company began dairy operations in 1902 in Wawa, PA and opened the first Wawa Food Market in 1964 in Folsom, PA. Wawa is known for delighting customers with freshly prepared foods & beverages, fresh dairy products and outstanding service. For more information about Wawa, Inc., visit www.wawa.com.