WILMINGTON, Del. — J.C. Taylor Inc. of Upper Darby, Pa., the world’s largest insurer of antique and specialty vehicles has chosen the Archer Group to provide strategic planning services as it expands its internet marketing efforts.

“We’re going to work with J.C. Taylor to help them better understand the overall Internet environment as well as the competitive environment for specialty insurers,” said Mike Derins, vice president for strategic portfolio development at the Archer Group, Delaware’s premier interactive marketing firm.

J.C. Taylor Insurance has been a leader in the antique and classic automobile hobby world since the mid-1950s. The firm is known nationally for its support of the hobby through specialty products, quality services and support for local and national clubs. Today, J.C. Taylor Antique Automobile Agency is the largest insurer of antique and classic autos, insuring in every state except Hawaii.

The Archer Group will assist J.C. Taylor in strategically building its brand through interactive media. The goal is to empower auto owners and business partners through powerful self-service features and functionality, Derins said.

“We’ll help J.C. Taylor effectively leverage this medium so that it will retain its primacy in its field and continue its growth,” he said.

With a focus on interactive marketing, the Archer Group works to make the Internet more valuable for its customers. Its clients include leading national and regional businesses in the banking, entertainment, pharmaceutical and energy industries, as well as non-profits and the Delaware Tourism Office.

About The Archer Group

The Archer Group offers end-to-end internet marketing solutions, from marketing strategy, Web site development, e-mail marketing, search engine marketing and more. The company has been recognized regionally and internationally for outstanding work, receiving 20 awards in the last two years alone. The company helps regional and national clients create more value from their internet and digital marketing efforts. It received a 2007 Superstars in Business award from the Delaware State Chamber of Commerce. For more information, visit http://www.archer-group.com.