Archer launches Victorino site


The Archer Group hit a home run with its latest project, a new website for the Shane Victorino Foundation.

The Philadelphia Phillies centerfielder and his wife, Melissa, created the foundation this spring and pledged $900,000 to help restore the aging facility for the Boys & Girls Clubs of Philadelphia in the city’s Nicetown neighborhood. The Victorinos have also been supportive of other charities, and they look to support Boys & Girls Clubs projects in Shane’s native Hawaii over the next few years.

In early summer, the foundation approached The Archer Group, the Wilmington-based interactive marketing agency, requesting help with the new website.

The site, launched in early August, includes informational pages on the foundation and its mission, upcoming fundraising events, news releases and a convenient form for making secure donations online through PayPal. The Archer Group also assisted in the development of the foundation’s social media efforts, including Facebook.

The Archer Group incorporated an easy-to-use content management system into the site so the foundation’s team will be able to add fresh information about the foundation’s efforts without the need of outside assistance.

“Our experience with The Archer Group has been outstanding. From the beginning, we presented them with a nearly insurmountable task – building a site from scratch under a very tight time constraint. However, they exceeded our expectations and delivered an end product that superbly promoted the foundation’s mission.” said Kari Uyehara, the foundation’s executive director.

“We feel extremely grateful to have worked with The Archer Group. Their team has created a website that will help our foundation gain awareness and support for our efforts to provide opportunities to children in need. We appreciate their generous donation and look forward to working with them again in the future,” Victorino said.

“We enjoyed having the opportunity to help the winning team at the Shane Victorino Foundation get off to a running start,” said Lee Mikles, Archer Group founder and CEO.

About The Archer Group

The Archer Group is the Delaware Valley’s fastest growing full-service digital agency, offering regional brands a single integrated partner for digital marketing solutions. The unique integration of creative, technical, and user experience professionals enables Archer to create a wide range of offerings that includes: website development, mobile application creation, online advertising, and social media solutions.

Founded in 2003, the Archer Group has received numerous regional and international awards for interactive marketing excellence. It was featured in the 2009 “Philadelphia 100” list of the region’s fastest growing companies and Inc. magazine’s 2008 list of the nation’s fastest growing companies. The company is based in Wilmington, Delaware’s Lower Market Design District (LOMA).

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