As co-founder and CEO of The Archer Group, Lee provides the company's vision and overall strategy. He holds both electrical engineering and MBA degrees from the University of Delaware, making digital marketing almost the only logical career choice for Lee. Lee's digital marketing perspectives have been featured in national media outlets, including Advertising Age and The Wall Street Journal. Lee has also served as an adjunct professor at the University of Delaware, teaching Internet marketing at the Alfred Lerner School of Business.

Patrick is Archer’s co-founder and COO. He focuses on harnessing innovation into repeatable processes, a skill he learned setting up Accenture’s legendary Infocosm section in Philadelphia, the group Accenture formed to make sense of the powerful change agent then known as the ”World Wide Web.” Patrick is a graduate of Drexel Uni­versity with a business and economics degree. In addition, he holds a juris doctorate from Widener University School of Law.

Patrick and Lee met during the heady dot-com days in 1999 at a Fast Company—”Company of Friends” event and immediately connected. This event was organized by professionals interested in a change of doing business ”as usual.” Years later, Patrick and Lee created The Archer Group with that same vision of change.