Lee Mikles - March 2nd, 2010 | Category: Social Marketing, Strategy
Lee Mikles
I recently left my snowy surroundings for a trip to sunny Mexico for a long awaited vacation. The trip was fantastic, and thanks to reading a ton of reviews on Trip Advisor and other travel sites, we knew what to ask for and what to watch out for, if anything. Authentic...

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David Wallin - February 24th, 2010 | Category: Projects
David Wallin
Philadelphia Weekly has a great write up on song writer Parry Gripp, who we hooked up with Wawa back in 2008 to do songs for Hoagiefest. We felt Parry was a great fit since he loves to write hilarious songs about food products and great deals. Originally the songs were...

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Ben Levin - February 24th, 2010 | Category: Strategy, Technology
Ben Levin
As Facebook begins to rollout a PayPal-driven micropayment system, and various other vendors attempt yet another land-grab on the "future of money", I thought it'd be helpful to review some of the issues surrounding micropayments. On the one hand, there are the very significant usability issues that must be addressed, but...

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Steve High - February 23rd, 2010 | Category: Behind the Scenes, Development, Flash
Steve High
I've been semi-covertly developing an Adobe AIR app that interfaces with Harvest.  At Archer, we use Harvest pretty extensively. Like most software platforms, Harvest offers a public (RESTful) API that tinkerers can tap into at will.  This allows for the independent creation of client-side widgets of all shapes and sizes, and...

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Patrick Callahan - February 22nd, 2010 | Category: Social Marketing, Strategy
Patrick Callahan
In “Competing on Analytics”, (Winter 2009 Harvard Business Review), author Thomas Davenport encourages the readers to become an “Analytics Competitor” or someone who “...use(s) sophisticated data collection technology and analysis to wring every last drop of value from all your business processes”. Analytics Competitors, Davenport concludes,”...seize the lead in their...

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Lee Mikles - February 17th, 2010 | Category: Social Marketing, Strategy
Lee Mikles
When brands attempt to engage consumers via social marketing, it is important that the people responsible for building the social marketing strategy keep in mind what motivates consumers to want to 'engage the brand' People all want to be something, and as a brand you’ve got to give them the opportunity...

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Todd Miller - February 17th, 2010 | Category: Strategy
Todd Miller
You can definitely make fun of me, but I’m not a “book” guy. I read about 10 books a year and I don’t always finish all of them. But, I subscribe to about 20 magazines and read them cover to cover every month. Wired has a great web site, but...

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