What we do

We work hard to completely understand your business objectives, your customers and your brand essence. We then combine that with our knowledge to build a measurable strategy for making you more successful.

Your customers don't distinguish between online and offline branding. We know how to extend your current offline marketing efforts into the online medium, leveraging what is unique about online relationships while reinforcing your brand message.

Our on-site user testing lab enables us to run eye-tracking studies that show you not just where the participant clicked, but how her eyes scanned the page. "Heatmaps" provide excellent visual evidence of how multiple test subjects used the site, providing great objective data for enhancements.

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We know how to elicit customer passion and engagement through creative design. Building upon sound information architecture and an intimate knowledge of your brand, our team creates online experiences that excite and engage your visitors and customers.

Our award winning design capability shows an understanding of the medium, how it's used and how to design for it, whether for a website, banner campaign, Facebook widget or iPhone application.

This is where the magic happens. Our team of developers take impassioned users and connect them to your business to do interesting things. We have the depth of knowledge to interact with complex, mission-critical business systems.

We have built PCI compliant e-commerce sites, Apple approved iPhone applications, Facebook widgets, and complex insurance benefit systems. All with the quality creative design and user experience that you expect from The Archer Group. The questions is, what can we build for you?

Your target audience is online, somewhere. We have the expertise and the resources to create a plan that will deliver compelling messages to your audience. Once live, we use the right tools to fine-tune creative, placement and targeting to maximize results.

Analysis of campaigns delivers valuable insights to the overall branding effort. Through our analytics services, we uncover important data relating to what messages your target audience wants to see and how your target audience perceives your brand.

On the buzz meter, social networking goes to 11. But how does a business "crack the code" for social networking to create meaningful relationships with customers? Either through piggybacking on existing social networks such as Facebook or MySpace, or creating your own branded social network, The Archer Group has experience placing brands in social networks to capture and develop communications with customers.