Wawa

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  Some brands have fans. Wawa has Fanatics!

  Archer had the challenge of taking the Wawa brand online and into the thousands of Wawa conversations already happening on the web. The marketing had to be both fun and functional. The campaigns have to drive people to the stores in a measurable way. Above all, everything we do has to fit with the Wawa brand that its customers hold so dear.
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  Ecommerce

  Wawa is all business when it comes to ecommerce. Our PCI compliant site drove dramatic increases in Wawa merchandise and gift cards, allowing customers near and far an opportunity to get their 'Wawa fix'.
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  Microsites

  When the campaign gets big, Wawa goes micro! Campaign micro-sites connect major promotions with users and allows them to participate with the specific campaigns. For one 6 week campaign, thousands of users shared their own Wawa artwork created on the microsite, engaging the brand and spreading the word.
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  Social Networking

  With over 100,000 people belonging to over 500 unofficial Wawa fan groups on the popular social networking sites, we knew Wawa could benefit from participating in those conversations. The Archer Group created widgets to allow fans to share Wawa jingles or even send someone a digital Hoagie!
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  Online Media

  We won't claim that our online campaigns cause everyone to leave their computer and head over to their closest Wawa for some coffee and a Shortie, but we sure got the cravings ourselves while creating them. Geo-targeting, video spots, day-parting and site take overs of regional properties ensured that the right people got the craving for some Wawa