Vikingfjord Social
Vikingfjord Vodka USA Goes Social
As Vikingfjord Vodka prepared to make an entrance into the U.S. market from its native Norway, they looked to Archer to help raise awareness of their brand through a social presence, starting with Facebook. Together, Archer and Vikingfjord launched the “Vikingfjord Vodka USA” Facebook page, devoted to building brand awareness and establishing an online community where vodka enthusiasts could share information, photos, and how much they enjoy Vikingfjord.
Finding the “Voice of Vikingfjord Vodka USA”
Archer was faced with a unique challenge when developing the “Voice” of Vikingfjord Vodka USA. To set the tone of their social presence, it was essential that the “Voice” be relevant to their target audience (males aged 28 to 35) while keeping in line with the brand’s identity. However, both of these key pieces were still evolving as the vodka made its way into the U.S. market. To begin the process of creating the brand voice, we combed through minimal market research available to better understand the target demographic.
As the brand voice evolved, we created an editorial calendar and imagery to support Vikingfjord’s stance as “The World’s Coldest Vodka.” Upon pushing the page live, we began sharing content daily, making sure all posts were relevant and true to the Vikingfjord brand. Content covers a variety of topics, including cocktail recipes, holidays, photo albums, current events, and upcoming events sponsored by Vikingfjord.
