Pfizer’s quarterly eNewsletter “The Network” is distributed to thousands of employees, so Pfizer looked to Archer to ensure that the layout and content were optimized.
Each issue ranges from 10 to 20 pages of content and is distributed quarterly, so Archer streamlined the content management process for easy updating.
Using bold colors and a smart grid system, Archer gave the eNewsletter a more modern look and feel and a layout that was much easier to navigate. Each issue contains engaging content that includes a main cover story, an “In My Own Words” article written by a Pfizer thought leader, and several featured “Issues and Insights” from across the company. The revamped eNewsletter also provides an “Archives” section so employees can access past issues of “The Network.”