PGM Intranet & Promotions
Making the Net Work for Tens of Thousands
The Archer Group developed an intranet portal that would help Pfizer engage and connect its global manufacturing employees. There had been dozens of existing intranets across the organization, each of which was equipped with different technologies, interfaces, content, and more.
Therein laid the challenge: How do you standardize and create one platform for everyone?
Archer listened, learned, and built something special.
An Intranet for the People, By the People
The first step in building a lasting solution was to understand the user. Archer interviewed Pfizer global manufacturing colleagues about their daily tasks, what they liked and disliked about their existing intranet, and ways to improve it.
Next was getting people to buy in. “I’m from corporate” and “I’m here to help” are two phrases that employees seemed to dread when used together. To help ease their minds, Archer created a microsite that educated users about the goals of the new intranet and informed them of the project’s progress. The microsite also bridged the gap of time between employee interviews and portal completion.
The final product consists of an engaging, easy-to-use design, with warm colors that vary according to team. Interview responses helped us determine each team’s main content needs, and we employed quick links to drive users to that content. The interface is tabbed for easy navigation and promotes collaboration with other teams.
