Herr’s Social
Archer Helps Herr’s Become Yours on Facebook
Herr’s, a 65-year-old snack company with a strong following in the Mid-Atlantic region of the U.S., had a very small digital footprint and was looking for a way to expand their brand’s web presence. In particular, they wanted to develop an online community where customers from all over the country could come together and talk about Herr’s products and also have direct access to the brand.
In other words, Herr’s wanted to get social, and Archer helped make it happen.
Building a Fan Base from Scratch
First, Archer created a Herr’s Page on Facebook. As we watched the user base slowly but steadily grow, we were also getting a feel for the content users wanted to see. After a few months and several thousand new “Likes,” Herr’s decided a promotion would be a fun, effective way to help spread the word about their Page, continue growing the Fan base, and reward those Fans at the same time.
Herr’s Sweepstakes: Win a Prize, and Eat It, Too!
In a 6-month span, Archer concepted, designed, and executed two sweepstakes that lived entirely on Facebook. The key was developing prizes that would entice true Herr’s Fans to the Page, not just users looking to score a prize. The grand prize for the first sweepstakes was a year’s worth of Herr’s snacks for a year; secondary prizes included a variety of Herr’s products. The second sweepstakes celebrated Herr’s 65th anniversary, so they gave away 65 of the popular Herr’s Snack Truck boxes filled with bags of snacks.
