Original Animated Movies
The Greatest Comic Book Stories Ever Told Are Brought to Life
Warner Bros. and DC Comics had just joined forces to create, market, and release a DVD series of animated original movies featuring their wildly popular comic book characters. They wanted their marketing efforts to include a strong web presence, and Archer and Silicon Ridge partnered to make that happen. Through a multi-site strategy and social and email initiatives, Archer was able to drive a high level of user engagement on the web and increase sales of these exciting DVD releases.
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Aware that there would be multiple releases, Archer started by creating the consumers’ first touch point, DCUniverse.com. Here we developed a Flash microsite rich with animations, content, and teasers to whet the appetites of this passionate fan base – and capture the attention of the more casual fans of comics and adventure. Users could also enter sweepstakes and sign up for updates to be the first to know when a new title was being released.
We felt that a single microsite wouldn’t be enough to capture the depth of stories so steeped in heroism, adventure, and American culture in general. Stories this big deserved their own space, so Archer created a rich microsite for each title. Each site offered fans a preview of the movie, its release date, background information about the story and characters, news, photos, and wallpapers and other fun downloads.
