The Cornell Club of New York City was eagerly seeking a website redesign that more accurately reflected what they are: a private club nestled in Midtown Manhattan with hotel amenities available almost exclusively to alumni of the prestigious Cornell University. The Club offers members a place to relax, reconnect with fellow alumni, or simply get away from the hustle and bustle of New York City.
Archer created a WordPress site to achieve a modern, subtly elegant look and feel with a high level of accessibility. A simple top navigation makes it easy for members to find all the information they need. Quick links appear across the lower portion of the home page to drive users to featured areas (virtual tour of the club, FAQs) and other pertinent information (events listing, membership).
We used rich colors and photos to give the site a sophisticated feel and to spark nostalgia in members visiting the site. The color palette concentrates on Cornell University’s colors, carnelian red and white, while the photography shows off the club’s amenities, facilities, and services.
For added user convenience, and to keep up with modern times, Archer developed a mobile version of CornellClubNYC.com. Users can instantly call or locate the Cornell Club and check out upcoming events any time, any place, just by using their mobile phone.