Focus on Savings – Banner Campaign
Archer Lights the Pilot for AmeriGas’ Digital Ad Campaign
Established in 1959, AmeriGas is a propane supplier that provides top-notch propane service to more than 2 million customers in all 50 states. Historically, AmeriGas relied on traditional print advertising to communicate to existing customers and acquire new ones. In an effort to grow its residential segment and increase brand awareness and affinity, AmeriGas partnered with Archer to take its advertising online for the first time.
Archer designed, developed, and launched an online marketing campaign that promoted a rich offer, “Make the Switch to AmeriGas, and get $100 savings.” Archer created and placed media variations that drove to a relevant landing page to continue to the conversation and connect with an Amerigas representative. Archer provided maximum reach to the target audience through publishers like Facebook, Yahoo!, Weather.com, and CNN.com.
