AAA Mid-Atlantic
About AAA Mid-Atlantic
AAA is an iconic American brand, with over 100 years’ experience protecting motorists’ interests, mobility, and safety. A cornerstone of the AAA network, AAA Mid-Atlantic is one of the largest clubs in the country, serving more than 3 million members from New Jersey to Virginia.
Ready, Set
AAA Mid-Atlantic sought a web platform with enough fuel to meet their goals: a new look and feel, unique e-commerce needs, and enterprise-level content management across no less than seven lines of business (membership, discounts, shopping, automotive, travel, insurance, and banking). AAA Mid-Atlantic also needed a solution that would continue to grow with them, around every turn. Sitecore CMS was a perfect fit for AAA Mid-Atlantic, and, as a Sitecore partner, Archer was just the crew to get things rolling.
Customized Content Management
With new offers daily and hundreds of pages of content, AAA Mid-Atlantic needed a customized CMS experience that supported their editors’ workflows, approval processes, and business objectives while providing the rich look and feel and flexibility to help meet their marketing goals. Through carefully engineered .NET architecture, Archer provided AAA Mid-Atlantic with editing capabilities to support their authentication, personalization, and customer engagement goals.
