AAA is an iconic American brand, with over 100 years’ experience protecting motorists’ interests, mobility, and safety. A cornerstone of the AAA network, AAA Mid-Atlantic is one of the largest clubs in the country, serving more than 3 million members from New Jersey to Virginia.
AAA Mid-Atlantic sought a web platform with enough fuel to meet their goals: a new look and feel, unique e-commerce needs, and enterprise-level content management across no less than seven lines of business (membership, discounts, shopping, automotive, travel, insurance, and banking). AAA Mid-Atlantic also needed a solution that would continue to grow with them, around every turn. Sitecore CMS was a perfect fit for AAA Mid-Atlantic, and, as a Sitecore partner, Archer was just the crew to get things rolling.
With new offers daily and hundreds of pages of content, AAA Mid-Atlantic needed a customized CMS experience that supported their editors’ workflows, approval processes, and business objectives while providing the rich look and feel and flexibility to help meet their marketing goals. Through carefully engineered .NET architecture, Archer provided AAA Mid-Atlantic with editing capabilities to support their authentication, personalization, and customer engagement goals.
Sitecore allowed for a seamless integration of e-commerce functionality. From attraction tickets to GPS units, to auto emergency/safety equipment, AAA Mid-Atlantic’s online store is a one-stop shop for the traveling consumer and offers members-only discounts only available to members. Various available discounts, payment options, and integration with the point-of-sale system meant a truly custom solution.
AAA Mid-Atlantic can now engage both current and prospective members, drive traffic with targeted offers, and personalize content in an efficient and flexible manner — all with the support of a network of Sitecore developers, customers, and partners.