LeRhone Walker - December 2nd, 2009 | Category: Technology, Uncategorized
LeRhone Walker
In late October, the White House switched its content management system from a proprietary platform to Drupal. Drupal (pronounced droo-pal) is an open-source content management system that is mature, rich with features, and very flexible. Now the White House site can be added to the “powered by Drupal” list along...

Read More

Patrick Callahan - October 27th, 2009 | Category: Uncategorized
Patrick Callahan
Many thanks to the Science Center of Philadelphia for hosting a panel on Life Sciences and Marketing. The Archer Group presented on interactive marketing and focussed the discussion around social media and the impact on life science organizations. There is quite a bit of information on Life Sciences and their roles...

Read More

Bob Archer - October 12th, 2009 | Category: Uncategorized
Bob Archer
During rugby season, I always try to catch a match during my travels through Europe. I used to play when I was stationed in Europe and really enjoyed it. It seems that once you play, you enter a fraternity of sorts with other rugby players. Many years ago, I was introduced...

Read More

Bob Archer - August 27th, 2009 | Category: Uncategorized
Bob Archer
Greetings from Liberty National! I love charity auctions, if only for the fun of bidding against friends. Back in March, I attended a charity gala in NYC that had a fantastic auction. There were fantastic cases of Bordeaux and week stays at villas in Greece, but the item that caught my...

Read More

Lee Mikles - August 19th, 2009 | Category: Uncategorized
Lee Mikles
Despite having 35 people on the payroll, we are considered a small business when we shop for employee benefits such as health care and insurance. We have been very fortunate in being able to offer health, disability, dental, etc to our employees. These benefits are costly, our second biggest expense...

Read More

Lee Mikles - August 7th, 2009 | Category: Uncategorized
Lee Mikles
Prior to the 140 Character tweet, SEO experts advised getting as many keywords into the URL of a web page as possible. Blogging platforms automatically created ‘SEO friendly URLs’ by using the title of the post for the web page address, instead of some cryptic number string referring to the...

Read More