Catriona Cornett - May 24th, 2010 | Category: Strategy
Catriona Cornett
There has been a lot of discussion recently about Facebook and privacy. Users are angry, upset, and concerned that Facebook is exposing their private information without their consent. JP Mangalindan from Fortune.com recently contacted me and asked me and several other User Experience professionals and designers...

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Ben Levin - May 12th, 2010 | Category: Social Marketing, Strategy
Ben Levin
Can you really “manage” your employees’ use of social media? And is a policy even worth the email it was distributed on? There are some (questionable) estimates that “social activity” on the web has eclipsed email, measured in terms of time/day spent on that activity. But as with email, the social...

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Lee Mikles - May 7th, 2010 | Category: Social Marketing, Strategy
Lee Mikles
John Willshire, Head of Innovation at London's PHD Media, made a great analogy for how we look at marketing. Traditional marketing is like a firecracker. It goes off with a bang and a brilliant flash, but it fizzles out quickly. Social media marketing is like a bonfire. It takes a...

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Lee Mikles - April 27th, 2010 | Category: Social Marketing, Strategy
Lee Mikles
If you have flown one of the major airlines (Southwest being the notable exception), you have experienced the 'hub and spoke' approach. These airlines direct people from smaller 'spoke' cities into major 'hubs'. Anyone flying US Airways in the Southeast has likely connected through Charlotte. Anyone on Delta has likely...

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Ben Levin - April 23rd, 2010 | Category: Social Marketing, Strategy
Ben Levin
One of the things you learn early on in any intro-level statistics course is that the mathematics behind data analysis is, by itself, fairly sanguine about how it is used. Formulae are not terribly picky about the ends to which they're put to work, and so any professional statistician takes...

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Patrick Callahan - April 19th, 2010 | Category: Social Marketing, Strategy
Patrick Callahan
Every morning, our family gets out of bed and goes through their normal ritual. Step 1: grab your iPhone and check into FourSquare, Step 2: turn the alarm off. You see, between my son, my daughter, my wife, and I – there is a battle over who will be mayor...

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Lee Mikles - April 14th, 2010 | Category: Social Marketing, Strategy
Lee Mikles
Ad age just published an article where a company determined that the value of a fan to a brand is $3.60. The company determined this by figuring out how many impressions are generated via Facebook using a standard CPM. The article went on to say that this number varies by...

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