Lee Mikles - March 2nd, 2010 | Category: Social Marketing, Strategy
Lee Mikles
I recently left my snowy surroundings for a trip to sunny Mexico for a long awaited vacation. The trip was fantastic, and thanks to reading a ton of reviews on Trip Advisor and other travel sites, we knew what to ask for and what to watch out for, if anything. Authentic...

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Ben Levin - February 24th, 2010 | Category: Strategy, Technology
Ben Levin
As Facebook begins to rollout a PayPal-driven micropayment system, and various other vendors attempt yet another land-grab on the "future of money", I thought it'd be helpful to review some of the issues surrounding micropayments. On the one hand, there are the very significant usability issues that must be addressed, but...

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Patrick Callahan - February 22nd, 2010 | Category: Social Marketing, Strategy
Patrick Callahan
In “Competing on Analytics”, (Winter 2009 Harvard Business Review), author Thomas Davenport encourages the readers to become an “Analytics Competitor” or someone who “...use(s) sophisticated data collection technology and analysis to wring every last drop of value from all your business processes”. Analytics Competitors, Davenport concludes,”...seize the lead in their...

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Lee Mikles - February 17th, 2010 | Category: Social Marketing, Strategy
Lee Mikles
When brands attempt to engage consumers via social marketing, it is important that the people responsible for building the social marketing strategy keep in mind what motivates consumers to want to 'engage the brand' People all want to be something, and as a brand you’ve got to give them the opportunity...

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Todd Miller - February 17th, 2010 | Category: Strategy
Todd Miller
You can definitely make fun of me, but I’m not a “book” guy. I read about 10 books a year and I don’t always finish all of them. But, I subscribe to about 20 magazines and read them cover to cover every month. Wired has a great web site, but...

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Patrick Callahan - February 9th, 2010 | Category: Social Marketing, Strategy
Patrick Callahan
Recently, a team member here at The Archer Group pointed out an article that ran on Adage: “Clorox Seeking Attorney to Oversee Social-Media Programs: Marketer's Move Seen as Testament to Importance of Twitter and Facebook”. The article went on point out how companies are becoming more aware that their organizations...

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Lee Mikles - February 5th, 2010 | Category: Social Marketing, Strategy, Technology
Lee Mikles
Apple’s launch of the iPad has a chance to do more than just launch a new eReader, the iPad might just create a new category of computing, between mobile and work - Couch Computing. And this could have a big impact on a lot of different areas, from your thermostat...

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