Lee Mikles - August 26th, 2010 | Category: Social Marketing, Strategy
Lee Mikles
Football is my favorite sport, and I always get excited for the start of football at all levels. As the pro-football pre-season draws to a close and the regular season is about to begin, there are number of notable players who are holdouts. Many of these players are...

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Ben Levin - August 17th, 2010 | Category: Strategy
Ben Levin
I've been deeply engaged on a project for a client the last few months, so much so that I'd begun to feel a bit proprietary about the whole endeavor, to the point where I'd bristle whenever the experience deviated from the initial vision to which I'd become devoted. Anyone who's...

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Ligja Saquing - August 11th, 2010 | Category: Strategy
Ligja Saquing
You might think businesses only need to consider their content strategy for the content that appears on their own online properties. Think again. Look no further for an example than Craigslist. It’s no secret that Craigslist is perhaps the most popular eyesore on the internet (see KISSMetric’s 4 “Ugly” Sites that...

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Lee Mikles - August 10th, 2010 | Category: Social Marketing, Strategy
Lee Mikles
The corporate adoption of Twitter as a customer service tool has been like putting their customer service hotline on speaker phone. Rule #1 seems to be, ABP, or Always Be Positive- to the extent that it can harm the company’s reputation. In the real world, good corporations deal with customer’s professionally....

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Ben Levin - August 5th, 2010 | Category: Strategy
Ben Levin
With apologies to Blade Runner purists everywhere, sharing the benefits of eyetracking with as many people as possible seemed worth risking a bad pun. While no magic bullet, bringing the benefits of objective data to bear on the web design and development process has helped us understand more about the needs...

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Lee Mikles - July 22nd, 2010 | Category: Social Marketing, Strategy
Lee Mikles
In the early days of the web, people needed to compare it to an existing business model. Was it like a shopping mall? A newspaper? What advertisers tended to settle on is that the web is like junk mail, and the purpose of banner ads is to get people to...

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Catriona Cornett - June 1st, 2010 | Category: Strategy
Catriona Cornett
In Part 1 of this series, I introduced a design project I contributed to for Fortune.com.  Fortune asked several User Experience Designers how they would redesign Facebook's privacy settings to address recent outcries over privacy concerns on the social networking site.  You can view final article...

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