Justin Silva - July 28th, 2010 | Category: Social Marketing
Justin Silva
The topic of social media and ROI will never go away and that is a good thing.   Any marketing effort for your business needs be tracked and measured, whether it’s a billboard, TV spot or price cut.  The problem with social media is that the results are not so cut...

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Lee Mikles - July 22nd, 2010 | Category: Social Marketing, Strategy
Lee Mikles
In the early days of the web, people needed to compare it to an existing business model. Was it like a shopping mall? A newspaper? What advertisers tended to settle on is that the web is like junk mail, and the purpose of banner ads is to get people to...

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Justin Silva - July 20th, 2010 | Category: Social Marketing
Justin Silva
The rumors of Google Me, Google’s social network project, are getting more intense and realistic everyday.  It seems that any day now a headline of “Google Me Launch Date Set” will dominate the morning scan of our RSS readers. All the news thus far points to Google attempting to blatantly mimic...

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Lee Mikles - July 9th, 2010 | Category: Social Marketing
Lee Mikles
Non-Profit arts organizations have been hit especially hard during these tough economic times. Attendance is down and donations are down, but many of the fixed costs remain. But beyond the current economic slump, non-profits are facing a real challenge, reaching younger audiences through new media, or keeping the big donors...

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Lee Mikles - June 23rd, 2010 | Category: Social Marketing
Lee Mikles
We have all seen the stories about the person who tweeted about a problem with a product, and the person received a response from the brand. It highlights how the brand is listening, which is a great first step. But more steps are needed. It’s like getting a hug when...

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Lee Mikles - June 9th, 2010 | Category: Social Marketing
Lee Mikles
I recently answered a question from a twitter “friend” looking for recommendations for an internet radio. I put “friend” in quotes because I have really only interacted with this person via twitter. But she asked a question, I was one of a few able to give her a response, and...

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Lee Mikles - May 27th, 2010 | Category: Social Marketing
Lee Mikles
We just came back from a great conversation with the Delaware Chapter of the PRSA. Great group with lots of good questions at the end. One that we continually get is along the lines of "How do I convince my boss/CEO/board that this social marketing isn't going away?" Everyone has run into...

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