Lee Mikles - August 31st, 2010 | Category: Social Marketing
Lee Mikles
A Factsheet on dealing with a Social Media Fire based upon the Homeland Security’s 'Get Out Safely!' 1- Don’t wait until there is a fire to map out an exit plan have a plan, and more importantly share it with the front lines so everyone knows what to do when the fire...

Read More

Lee Mikles - August 26th, 2010 | Category: Social Marketing, Strategy
Lee Mikles
Football is my favorite sport, and I always get excited for the start of football at all levels. As the pro-football pre-season draws to a close and the regular season is about to begin, there are number of notable players who are holdouts. Many of these players are...

Read More

Justin Silva - August 19th, 2010 | Category: Social Marketing
Justin Silva
A little after 8pm EST last night, Facebook announced its much anticipated location base feature dubbed Facebook Places.   The three main components of Facebook Places will be sharing where you are, finding where your friends are and discovering new places around you. There are no gimmicks, scoreboards, games, Mayors, Lords or...

Read More

Lee Mikles - August 16th, 2010 | Category: Social Marketing
Lee Mikles
Jeff Pulver raised that question at the DC 140 conference earlier this year in reference to the fact that our digital conversations via twitter/facebook and others will likely remain around forever. It is quite a powerful thought, and one that has stuck with me. I was reminded of it today...

Read More

Lee Mikles - August 10th, 2010 | Category: Social Marketing, Strategy
Lee Mikles
The corporate adoption of Twitter as a customer service tool has been like putting their customer service hotline on speaker phone. Rule #1 seems to be, ABP, or Always Be Positive- to the extent that it can harm the company’s reputation. In the real world, good corporations deal with customer’s professionally....

Read More

BethAnn - August 6th, 2010 | Category: Social Marketing
BethAnn Jordan
There's a lot of information available touting the benefits of social media for brands - Starbucks has over 10 million Facebook Fans, Comcast uses Twitter to engage with customers and instill brand confidence, Southwest Airlines has an entire site dedicated to blog posts, Flickr images, and videos. Social is...

Read More

Justin Silva - August 5th, 2010 | Category: Social Marketing
Justin Silva
Businesses often get discouraged when they decide to make the jump into social media and do not have the huge user following they read about from other brands.  Where are their 100 thousand Facebook Fans or 1 million YouTube views?  If you are just leveraging social media marketing to count...

Read More