Lee Mikles - March 11th, 2010 | Category: Social Marketing
Lee Mikles
I’m joining thousands of others for a weekend of music, learning and fun. Message to SXSW - Please be gentle - It’s my first time. In addition to trying to figure out what to pack so I look cool but am not cold, I’m reading all the guides from those who have...

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Patrick Callahan - March 11th, 2010 | Category: Social Marketing, Strategy
Patrick Callahan
I'm excited about heading to SxSW this weekend - and I know I am probably on a few people's (namely my wife's) hate list for doing so. This will be my first one - and already I feel that I am overwhelmed. I've been turning to Twitter, Facebook, Foursquare, and...

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Lee Mikles - March 2nd, 2010 | Category: Social Marketing, Strategy
Lee Mikles
I recently left my snowy surroundings for a trip to sunny Mexico for a long awaited vacation. The trip was fantastic, and thanks to reading a ton of reviews on Trip Advisor and other travel sites, we knew what to ask for and what to watch out for, if anything. Authentic...

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Patrick Callahan - February 22nd, 2010 | Category: Social Marketing, Strategy
Patrick Callahan
In “Competing on Analytics”, (Winter 2009 Harvard Business Review), author Thomas Davenport encourages the readers to become an “Analytics Competitor” or someone who “...use(s) sophisticated data collection technology and analysis to wring every last drop of value from all your business processes”. Analytics Competitors, Davenport concludes,”...seize the lead in their...

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Lee Mikles - February 17th, 2010 | Category: Social Marketing, Strategy
Lee Mikles
When brands attempt to engage consumers via social marketing, it is important that the people responsible for building the social marketing strategy keep in mind what motivates consumers to want to 'engage the brand' People all want to be something, and as a brand you’ve got to give them the opportunity...

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Patrick Callahan - February 9th, 2010 | Category: Social Marketing, Strategy
Patrick Callahan
Recently, a team member here at The Archer Group pointed out an article that ran on Adage: “Clorox Seeking Attorney to Oversee Social-Media Programs: Marketer's Move Seen as Testament to Importance of Twitter and Facebook”. The article went on point out how companies are becoming more aware that their organizations...

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Lee Mikles - February 5th, 2010 | Category: Social Marketing, Strategy, Technology
Lee Mikles
Apple’s launch of the iPad has a chance to do more than just launch a new eReader, the iPad might just create a new category of computing, between mobile and work - Couch Computing. And this could have a big impact on a lot of different areas, from your thermostat...

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