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MOST RECENT NEWS
August 25, 2010
August 16, 2010
May 4, 2010
April 21, 2010
April 12, 2010
August 25th, 2010 | Category: Recent News
The Archer Group hit a home run with its latest project, a new website for the Shane Victorino Foundation.
The Philadelphia Phillies centerfielder and his wife, Melissa, created the foundation this spring and pledged $900,000 to help restore the aging facility for the Boys & Girls Clubs of Philadelphia in the city’s Nicetown neighborhood. The Victorinos have also been supportive of other charities, and they look to support Boys & Girls Clubs projects in Shane’s native Hawaii over the next few years.
In early summer, the foundation approached The Archer Group, the Wilmington-based interactive marketing agency, requesting help with the new website.
The...
August 16th, 2010 | Category: Recent News
The Wilmington News Journal has named the Archer Group, Delaware’s premier interactive marketing agency, as Delaware’s top small-business workplace. The recognition was announced in a special section in the Aug. 15 edition of the Sunday News Journal.
The Archer Group also received special recognition for providing opportunities for employees to learn and grow.
The newspaper saluted the Archer Group for developing a creative, supportive environment that attracts exceptional employees and encourages them to do their best.
“We are honored to receive this recognition because it shows that, in addition to doing outstanding work for our clients, our employees love what they do and...
In the web award world, the Webby is pretty much top of the food chain and right up there with the Golden Pencil in my opinion. The winners are pretty much the sites that you use daily (Mint.com, Mashable.com) or have passed around to friends for being uber-cool (Ted.com, WeChooseTheMoon.org). So the pride I feel is justified for one of Archer's own, Dan Bell, for winning a Webby for the game RecordTripping!
Dan, and his twin brother John, created one of those games that is easy to pick up, but near impossible to put down. You use your secret skills as...April 21st, 2010 | Category: Recent News
Interactive marketers win gold, silver in Philadelphia Ad Club contest
WILMINGTON, Del. — The Archer Group claimed gold and silver awards last week in the prestigious Philadelphia Advertising Club’s 2010 ADDY Awards competition.
The web site created by the Wilmington interactive marketing firm for “The Farmer and the Chef,” a fundraiser for the Delaware chapter of the March of Dimes, won the first-place gold award in the interactive nonprofit category.
The micro-sites created to promote Wawa’s Hoagiefest campaign (www.hoagiefest.com) earned the Archer Group a silver award for consumer flash interactive media web sites.
The Farmer and the Chef site, www.thefarmerandthechef.com, designed on...
April 12th, 2010 | Category: Recent News
‘Engage Your Brand’ offers advice, case histories
There’s no disputing that social media are revolutionizing the way people communicate, and social marketing is causing a major shift in how brands interact with consumers.
Lee Mikles and Patrick Callahan, co-founders of the fast-growing digital marketing agency The Archer Group, have written “Engage Your Brand: How Smart Companies Are Using Social Marketing to Drive Their Businesses Forward,” a guide for business marketers on how to make the most of the social media phenomenon without falling prey to its pitfalls.
The book, which will sell for $20.95, will be released March 31.
Having developed successful social marketing...
February 10th, 2010 | Category: Recent News
Three best-selling authors and social marketing experts will speak in Wilmington on March 18 at a “Trust Summit” sponsored by the Archer Group, the Delaware Valley’s fastest-growing, full-service digital agency.
The three-hour program, designed for business executives interested in learning how social marketing tools like Facebook and Twitter can improve their brands, will feature talks by Mitch Joel, author of “Six Pixels of Separation,” and Chris Brogan and Julien Smith, co-authors of “Trust Agents, Using the Web to Build Influence, Improve Reputation, and Earn Trust.” It begins at 9 a.m. in Theatre N, in the Nemours Building at 11th and Tatnall...
February 4th, 2010 | Category: Recent News
Half of interactive marketing agency staff trains for 5K
WILMINGTON — Twenty-two team members at the Archer Group, the Wilmington-based interactive marketing firm, have embarked on their own personal fitness challenge, training to run in the Robots 5K on the Wilmington Riverfront on April 3.
They’re taking the lead from their boss, Archer Group CEO Lee Mikles, who ran his first 5K in 2008, and taking advantage of an offer that’s almost too good to refuse.
Archer has partnered with the Delaware Running Company, the Greenville athletics footwear and apparel business, whose owner, Mike Monagle, offers a training program for novice runners called...
