David Wallin - February 24th, 2010 | Category: Projects
David Wallin
Philadelphia Weekly has a great write up on song writer Parry Gripp, who we hooked up with Wawa back in 2008 to do songs for Hoagiefest. We felt Parry was a great fit since he loves to write hilarious songs about food products and great deals. Originally the songs were...

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Ben Levin - June 25th, 2009 | Category: Projects
Ben Levin
In developing the Wawa Hoagiefest micro-site for the 2009 campaign, we looked for opportunities to place the campaign in front of individuals who we felt would likely engage in the fan-generated content, and have an interest in both the offer and the message of the campaign itself. The overall...

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Todd Miller - April 13th, 2009 | Category: Projects
Todd Miller
When an opportunity presents itself you have to jump on it. And that's exactly what we did when Comcast approached The Archer Group about putting together a special advertising buy for Wawa during the Philadelphia Eagles playoff run. Comcast came to us with a great online media buy as well as...

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