We haven’t seen much discussion of the importance of content. Is it more important than timing? Is it more important than photos or videos? How much effort should you put into creating great content, and how much should you reserve for picking the right time to post it? Is a photo worth the extra time?
Instead of focusing on what day or time gets more response, we looked at the big picture: What improves engagement? And how much more important is that factor than the others? Instead of focusing on a single tactic, we looked at strategy — particularly, to see which tactics had the most impact.
Download the case study below for the full set of findings, as well as a decision tree for what factors matter when in Social Media.