WILMINGTON — The Archer Group, the Delaware Valley’s fastest-growing interactive marketing firm, is linking with DonorsChoose.org, an online education charity, to promote charitable contributions that meet the needs of public school teachers.
During the holiday season and throughout the year, the Archer Group will make donations to selected school projects posted at the DonorsChoose.org website. Employees, clients and friends of the Archer Group will determine which projects the business supports by visiting the “Archer Cares” page of the company’s website, www.archer-group.com, and clicking the Facebook ‘Like’ button for the project that makes the strongest impression on them.
DonorsChoose.org was founded in 2000 as a way to give teachers who lacked essential classroom materials the opportunity to solicit charitable contributions to finance their projects. Their itemized requests are posted on the website; interested donors contribute through DonorsChoose.org, which purchases the requested items for the teacher when sufficient donations are received.
“We’re asking the people who know us best — our employees, clients and many friends in the community — to pick the projects they want us to support,” said Lee Mikles, Archer Group founder and CEO. “We will continue to donate for each person’s ‘Like’ until all 10 projects are funded.”
To narrow the options from the more than 20,000 projects posted at DonorsChoose.org, Archer selected 10 that focused on the visual arts, a subject of special interest to the interactive marketing firm, at high poverty schools in Archer’s region, from Washington, D.C., to Philadelphia.
“We’re asking everyone we know to participate,” Mikles said. “This is a great use of social media. Click on a project you like. Share your selection with your friends through Facebook and Twitter. If they come back to the ‘Archer Cares’ page and select a project, their votes will be factored into our donation.”
In nine years. DonorChoose.org has raised nearly $68 million and helped more than 4 million children nationwide. “DonorChoose is an outstanding charity,” Mikles said, “and everyone at the Archer Group is enthusiastic about the projects we’ve identified. We think it’s great to spark the creative energy that we all experienced at sometime in our childhood that got us passionate about the creative arts.”
The Archer Group will use its Facebook page to post reports from teachers on how they used the materials supplied through the company’s contributions, Mikles said.