Every morning, our family gets out of bed and goes through their normal ritual. Step 1: grab your iPhone and check into FourSquare, Step 2: turn the alarm off. You see, between my son, my daughter, my wife, and I – there is a battle over who will be mayor of the household. This is just a little representative of what’s going on outside our house.
This past week, the New York Times posted an article that pointed out that more people have access to a mobile device than to a clean toilet. Forget one laptop for one child – they’ve already got everything they need.
So what does this mean to clients who have begun developing a social media marketing strategy? Firstly – you’re late, and second – don’t forget that mobile needs to be a big part of your strategy. Here are a few considerations if and when you decide to integrate mobile into your social campaign:
Other distinctions have various levels of impact, but should be identified as it relates to your product or service.