The 24 hour Commercial

When an opportunity presents itself you have to jump on it. And that’s exactly what we did when Comcast approached The Archer Group about putting together a special advertising buy for Wawa during the Philadelphia Eagles playoff run.

Comcast came to us with a great online media buy as well as a :30 second commercial opportunity that would run during the pre and post game festivities and sports talk programming. The problem – well we didn’t have one. So in normal Archer fashion we got in a room, brainstormed, concepted and hit up our good friends at Bozeken to help us with the production. Check out the results.

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